A busy city street with cars and buses on the road, surrounded by tall buildings with digital billboards and advertisements. The Five Unfiltered.

FIVE VOICES. ONE PANEL.

The Five Unfiltered standing together and looking at the camera, with a black background. From left to right, Lex Borrero, Oscar Strong, Roman Sharf, Ella Kirby and Andrea Posa

Text in white reading "THE EVE UNFILTERED" with a transparent background

ABOUT US

Every year, Watches and Wonders gets covered the same way. Solo creators, booth tours, brand-approved narratives. Hundreds of voices saying nearly identical things. Predictable, safe, and boring. The numbers don't lie.

The problem is simple: it's always one perspective. So we built something around five. A collector, a retailer, a technician, someone new to the game, and a voice that's been missing from this world for too long. Real people with real opinions, sitting on one panel, having the conversations the industry keeps avoiding. This is The Five Unfiltered.

Combined Reach

Over 2 Million Daily Impressions

Multi-platform presence: Instagram, YouTube, TikTok, Editorial, Grey Market Magazine + WatchPro Magazine readership

Roman Sharf wearing a black dress shirt, smiling, and showing a red and red wristwatch.

Lex Borrero wearing glasses, a navy New York Yankees baseball cap, and a black jacket, indoors with blurred background.

Oscar Strong sunglasses and beard wearing a dark blue t-shirt with a butterfly design, standing outdoors against a blurred cityscape background.

Ella Kirby wearing sunglasses, a black sleeveless top, and a bracelet, smiling outdoors in front of a yellow wall.

Music Producer
@LexBorrero

Roman Sharf

CEO of Luxury Bazaar
@RomanSharf

lex Borrero

Andrea Posa wearing a black turtleneck and blazer, smiling with hands clasped on a table, in an indoor setting.

Digital Editor at Watch Pro
@EllaKirby

Global Luxury Dealer
@Oscar_OfficialWatches

Ella Kirby

Oscar Strong

Fastest-Growing Influencer
@iamCasa

Andrea casalegno

  
    The Five take on
      
    Watches & Wonders 2026

Watches and Wonders 2026 just wrapped, and we brought together five experts to break it all down.

Roman Sharf, Oscar Strong, Lex Borrero, Ella Kirby, and Andrea Casalegno walked the show live, on camera, with real reactions to what the brands actually brought this year. The Five is our format for this: no scripts, no consensus required.

What you get: the honest hits, the misses, and a handful of pieces our panel can't stop thinking about. The ones we suspect collectors will still be talking about long after the show floor clears.

Watch The Five: Watches & Wonders 2026 →

If you're trying to figure out what mattered from this year's show, this is a good place to start.